The photo shoot was set for Wednesday, November 14 in Burlington, Vermont with Shem Roose (photographer) and we had everything all lined up and ready to go. Well, maybe not quite ready.

Our first collection of designs were complete and we were very happy with the creative work of all of our freelance artists/designers. We knew what we wanted and they pulled through on the design side of things. Thanks to the hard work of Sean at Otherworld, he was able to get the t's to us just in time for shipping up to the shoot.

Mike at Legitify (our amazing website designers) called me a few days before the shoot to double check that our two friends were indeed going to be our models. Unfortunately, they were both unable to commit. I was sure that the shoot would be off and the snow and cold weather would roll in within weeks.

I was wrong--Mike and Shem saved the day. Between the two of them they figured it all out and somehow we ended up with Chris Rotax as the model. Chris is an awesome Vermont snowboarder and we are so stoked to have him on our site wearing our first collection of t's.

A big thanks to Mike, Shem, Sean and Chris!

http://www.burton.com/BTV/Default.aspx Click on Chris Rotax listed under Riders and check out the Cage and Haybale videos!