“CHEEKLDN by Charlotte Yamada is a womenwear brand that exudes playfulness and exuberance. Resonating with a tongue-in-cheek humour, ‘CHEEK’LDN is a play on words for the chic ‘chicks’ with a cheeky attitude.

It is designed for the ladies who are forever young, intelligent, and confident; the girls who have never lost the child within them.

CHEEKLDN collections are about the clash of youth & sophistication, and playfulness & seriousness. Ladylike mini suits, and classic outerwear such as the varsity, bomber, and biker jackets are often dreamed up in candy-bright hues and amplified with gold hardware.

ABOUT CHARLOTTE YAMADA
London-born, Tokyo-raised designer, Charlotte Yamada was educated at Parsons School of Design in New York and graduated from Central Saint Martins in London in 2010 with a BA Honours in Fashion Design Womenswear.
Soon after graduating, she relocated to Milan to work at Moschino after having built a design background that includes companies such as New Era Caps, Richard Nicoll, and writtenafterwards. After her time at Moschino, Charlotte decided to launch CHEEKLDN in 2012 to offer young adults a brand that cherishes independence and humour.”

Check out the Hearts on Fire LookBook Page 6 for a custom made back set made by Iron Thread for CHEEKLDN. CLICK HERE: Lookbook